Social Media Management

As Marketing and Communications Coordinator at Boyle Street Community Services, I was responsible for managing and creating content for the organization’s social media platforms. I developed and implemented strategic social media campaigns designed to raise awareness of Boyle Street’s mission, foster community engagement, and drive support for our programs and services. Through thoughtful content creation, I highlighted the impactful work being done for Edmonton’s vulnerable populations, using storytelling to humanize the issues and generate empathy.

I successfully created content for platforms like Facebook, Twitter, Instagram, and LinkedIn, tailoring each message to resonate with different audiences. This included producing visually compelling graphics, writing engaging copy, and capturing event photography to provide an authentic glimpse into the organization’s work. By consistently monitoring analytics, I refined our strategies to increase engagement, grow our online community, and enhance the organization’s digital presence.

This hands-on experience gave me a deeper understanding of how to use social media as a powerful tool to amplify important causes and build meaningful connections with the community.