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Festival Event Marketing

Project type

Brand Storytelling, Event Promotion

Date

August 2024 - September 2024

Role

Event Marketing Coordinator

Event

Cocktails and Jerk Festival

I provided marketing and communications support for the Cocktails and Jerk Festival under a professional contract, focusing on promoting the festival to a broader audience. My role included contacting local businesses for partnerships, securing sponsorships, and managing social media outreach to drive ticket sales. I also ran promotional campaigns, such as discount codes, to create urgency and increase attendance. This project allowed me to blend strategy with creativity, building community engagement and excitement around the festival.

Location

Edmonton, Alberta

ᐊᒥᐢᑿᒌᐚᐢᑲᐦᐃᑲᐣ
amiskwaciwâskahikan

Treaty 6 and Métis Region 4

I acknowledge the Traditional Lands on which I work and live as the traditional meeting grounds, gathering place and travelling route of many Indigenous communities, including the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux) and Niitsitapi (Blackfoot). As a settler, I recognize and give thanks to Indigenous Peoples past and present who have protected and sustained this sacred land that we share and call home. 

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